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  1. One page checkout. Keep As few fields as possible. Clean and easy to understand and navigate. Option to change qty, to go back etc. Make it the way the customer wants it, not the way you want it. Remove any distracting elements, footer menus, social icons etc. You’re spot on when you say make it the way the customer wants. I’ve actually AB rested this a few times over the years and the data agrees.

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